Influencer Trends are Changing, Stay Ahead of the Curve with a Creative Suite

In the last decade alone, the way we consume media and interact with products and services has significantly changed. With social media platforms becoming the go-to place to find out all you need to know about products and businesses on a readily available, curated feed, it became easy to see success when getting established as a social voice for reviews, lifestyle content, life hacks, and everything in between. As those with a decent following and engagement were able to monetize their efforts with advertising, brand deals, and more; influencing became a lucrative income stream.  

How are influencer trends changing? 

When the pandemic hit, audiences around the world were forced to change the way they make purchases and quickly began favoring websites offering home deliveries (whether these were local supermarkets or big-name online selling platforms like Amazon and Etsy). People quickly became bored with being stuck at home and turned to social media to meet a host of needs - and this is where affiliate links came into their own. Being able to click through on your favorite influencer's most-used skincare range or buying the clothes they were reviewing in just a few seconds was fantastic - but unfortunately, trends are ever-changing, and this is becoming unsustainable in late 2023 and certainly for 2024.  

Social media platforms have seemingly come away from their core promise and it's almost impossible now to scroll a feed without being sold something. With everyday life going back to normal function, not only are audiences reverting to traditional shopping methods, but they are also feeling the strain of influencer advertising. 

How to stay on top of these changes with a creative suite

Sentiment is very much switching back to quality content, and influencers that don't prioritize posts that are focused on affiliate links are beginning to build momentum. Where low-effort imagery featuring a link or code would have gotten a large number of click-throughs as little as one year ago, people now want to see a more authentic approach to the media they consume. This means that pages that are heavily curated for affiliate commissions are now seeming disingenuous - and access to a photo and video editing creative suite is increasingly necessary to reach audiences in the right way. 

For example, an Instagram post with a picture of a pair of running shoes and a link to buy is impacting far fewer viewers than a reel featuring an influencer improving their fitness by going for a jog and wearing the same pair, before linking them in the caption underneath. A creative suite has:  

• Cutting, trimming, splitting, and resizing tools 
• An extensive catalog of free, no watermark, editable photo and video templates 
• Unlimited, editable tracks (image, text, video, and audio) 
• Open-source music and sound effects 
• Auto captioning 
• Background removal tools  

Each of these works together to take footage and make it highly engaging and impactful to meet new audience needs. The great news is that influencers won't have to miss out on their current potential when changing up their content, as the suite on offer from CapCut is entirely free to use, is powered by the latest in AI technology, and needs no skill or experience to produce professionally edited photos and videos that convert. What's more, it doesn't stop here, as the website has even more tools to hand, such as a video editor for YouTube and fantastic cloud-saving capabilities where influencers can also collaborate on content creation projects. 

With all of this in mind, there's no reason for influencers to lose out on engagement or revenue as trends move into new environments with a creative suite in their itinerary.